From Worst to First - Behind the Scenes of Continental's Remarkable Comeback

Author(s): Gordon Bethune

Business

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

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Product Information

General Fields

  • : 9780471356523
  • : John Wiley & Sons, Incorporated
  • : John Wiley & Sons, Incorporated
  • : August 1999
  • : 2.06 Centimeters X 15.2 Centimeters X 22.8 Centimeters
  • : books

Special Fields

  • : 304
  • : Gordon Bethune
  • : Paperback
  • : English
  • : 387.7/06/573